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Our Story

We believe Life Begins with Play, and we've been living that mantra for nearly a century!

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1928

Two women in Wisconsin, USA, had a big idea back in 1928. What if playtime could be more than just fun for kids? What if toys could do more for them?

It turns out these two teachers were onto something, and what grownups called "child's play" could actually be useful. Before our little humans know their ABCs, 123s, and how to be a friend, they explore their world by playing. Knowing this, the women (one named Lucille King, the other unknown) started their own company that made toys inspired by experiences in their classrooms, known back then as The Playskool Institute. These toys were filled with ways to keep kids busy discovering, tinkering, using their senses, and - most importantly - having fun.

Nearly a century later, the Playskool brand is still doing what we love most: making quality, dependable products for generations of babies, toddlers, preschoolers, and their families.

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