1930's
By 1930, The Playskool Institute produced more than 40 different toys including a pounding bench, wooden beads and blocks, a table-mounted sandbox, a pegboard, and others.
Our Story
We believe Life Begins with Play, and we've been living that mantra for nearly a century!
1928
Two women in Wisconsin, USA, had a big idea back in 1928. What if playtime could be more than just fun for kids? What if toys could do more for them?
It turns out these two teachers were onto something, and what grownups called "child's play" could actually be useful. Before our little humans know their ABCs, 123s, and how to be a friend, they explore their world by playing. Knowing this, the women (one named Lucille King, the other unknown) started their own company that made toys inspired by experiences in their classrooms, known back then as The Playskool Institute. These toys were filled with ways to keep kids busy discovering, tinkering, using their senses, and - most importantly - having fun.
Nearly a century later, the Playskool brand is still doing what we love most: making quality, dependable products for generations of babies, toddlers, preschoolers, and their families.
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1928
1930
1938
1943
1968
1970
1984
1991
2010
Today
1938
Playskool Institute becomes Playskool!
1943
Lincoln Logs joins the Playskool line of products.
1968
Playskool acquired by Milton Bradley.
1970
Our Dressy Kids "Dressy Bessy" and "Dapper Dan" join the crew! Who knew getting dressed could be so much fun?
1984
Playskool (including Milton Bradley) acquired by Hasbro, expanding the line to include Hasbro classics like Glo Worm, Alphie, Digger the Dog, and Weebles.
1991
Tonka (including Kenner Products) was purchased by Hasbro bringing their famed trucks and iconic Sit 'n Spin to the Playskool family of products.
2010
Busy Ball Popper playset brings poppin' active fun to playtime!
Today
Nearly a century later, the Playskool brand is still doing what we love most: making quality, dependable products for generations of babies, toddlers, preschoolers, and their families.
